Thursday, March 10, 2011

AD Techniques


After reading and mentally processing the NY Times focusing on consumering, I became more aware of the way that ADs were affecting everyone. This particular Tyson's Fried Chicken Advertisment illustrates the "perfect family." Laughing happily, children and parents sit down for a lovely dinner at home. Is it like this all the time? Of course not. This advertisement shows this particular product bringing a family together because it is a food that everyone would enjoy. However, the AD fails to show that this one product doesn't just change the entire family's life. Advertising has changed drastically over the past decade.

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